The Bugatti Veyron is made of incredible numbers. What began as a mere idea deep within the Volkswagen Group grew to become the equivalent of the Concorde for the road. Continue reading Bugatti built the world’s fastest cars
The Bugatti Veyron EB 16.4 is a mid-engined grand touring car, designed and developed by the Volkswagen Group and manufactured in Molsheim, France by Bugatti Automobiles S.A.S. Continue reading Premiere of the Bugatti Grand Sport Vitesse at the Qatar Motor Show 2013
At every auto show, a certain number of impossibly exotic vehicles are introduced. The brands that manufacture these pieces of the unattainable don’t usually make a point of discussing how only ultra-high-net-worth individuals can afford their creations, and nobody seems particularly surprised or perturbed if these playthings of the very rich wind up in the garages of oil barons, drug lords, Far Eastern nouveau capitalists or various Third World despots.
The 2011 Frankfurt auto show is no exception. In fact, it may be an extreme example of how popular and profitable these vehicles remain, even in austere economic times. More than a dozen such toys were among the crop of new models introduced here.
“The Chinese don’t understand us,” Amedeo Felisa, Ferrari’s global chief executive, told me in a recent interview. “They don’t understand why we make only two-door cars. They don’t understand why we don’t make a limousine.”
If Ferrari does someday make a stretch limo, it will be because the Asian market demanded it. China, or what is being increasingly referred to as the “C-Factor” in the auto industry, is likely have a significant say from now on in how automobiles are designed, built and sold.
Continue reading China in the Driver’s Seat