For the US NCAP crash test as well: 5 stars for the BMW 5 Series.

By launching the new BMW 5 Series Sedan, the German premium automobile manufacturer is setting new standards not only in aesthetics and driving pleasure, but also in safety. This exceptional position has now found renewed and impressive testimony in the US NCAP crash test. The BMW 5 Series Sedan is the first vehicle that was awarded straight away the highest number of points, 5 stars, in the new and considerably more stringent test procedure of the US National Highway Traffic Safety Administration (NHTSA). The same number of points had already been awarded previously to this four door model in the Euro NCAP crash test. Moreover, the BMW 5 Series Sedan ranks among the first winners in Europe that Euro NCAP experts have honoured in addition with a special award, in recognition of its Assist Advanced eCall, an advanced emergency call system with automatic localisation and accident severity detection. In the USA too, the new BMW 5 Series received yet another honour for outstanding passenger protection: the Insurance Institute for Highway Safety (IIHS) voted it the Top Safety Pick on the strength of its top grades in all test categories.

This double award of 5 stars and the additional honours all reflect the outstandingly high safety level of the new BMW 5 Series Sedan that will be meeting the complex requirements on the international autombile markets. As a global provider of premium cars, BMW develops for all of its models fully integrated safety concepts that are not optimised solely for specific test procedures, but whose safety scope and quality provide the basis for excellent results in all relevant crash tests throughout the world. This ensures the maximum of protection not only for the dummy in the laboratory, but also for the vehicle’s occupants in actual traffic conditions when a critical situation arises or a collision is unavoidable.
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2010 “Auto Bild Design Award”: Three European victories for BMW.

With victories in three out of five assessment categories, BMW has assumed a dominating role at the 2010 “Auto Bild Design Awards”. In the Europe-wide voting, the new BMW 5 Series Saloon, the BMW X1 and the concept car BMW Vision EfficientDynamics were able to assert themselves in each of their vehicle categories. This once again confirms the fascination and quality of BMW design, which authentically expresses the brand-typical driving pleasure, contributing decisively towards the success of current models in all vehicle segments.

The trade journals “Auto Bild” and its 20 European sister magazines had called on a total of around 40 million readers to nominate the best designed cars of the year. There was a choice of 103 new models being offered on European automobile markets as well as current concept vehicles and studies. The international readers’ voting resulted in success for BMW in three out of five vehicle categories. The BMW 5 Series Saloon, which was launched only just a few weeks ago, was successful in its segment in both the national assessment in Germany as well as the Europe-wide voting. The sixth generation of the successful business saloon is characterised by charismatic presence, stylish elegance and a dynamic silhouette. Its design symbolises the comfort features, the uncompromising premium quality as well as the superior sportiness of the new BMW 5 Series Saloon.
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