Audi A1 receives five stars in the Euro NCAP crash test

The Euro NCAP consortium tested the passive crash safety of the new Audi A1 and awarded it the top score of five stars. The results for adult protection in a frontal, rear or side collision, as well as for child safety and pedestrian protection, place the new Audi A1 among the safest vehicles in its category.

The Audi insurance passive vehicle safety of the new Audi model in the subcompact class was thoroughly tested by Euro NCAP. The consortium is made up of international representatives of European transport ministries, automobile associations, insurers and consumer protection organizations, and performs comprehensive studies of the crash performance of new cars.
Continue reading Audi A1 receives five stars in the Euro NCAP crash test

Kickoff for the new Audi A1

The long wait is over: starting tomorrow, the Audi A1 will be available at dealers in Germany for a test drive. Deliveries will simultaneously begin in Austria, Belgium, Luxembourg and Switzerland, followed by most other European markets from mid-September. With a starting price of €15,800, the A1 impresses with its progressive design, superb workmanship and state-of-the-art infotainment technologies. The new Audi offers a vast number of possibilities for customization and can be ordered in over 800 different exterior versions.

“Reports from our international dealers show us that interest in the A1 is exceeding our expectations considerably,” commented Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “We will therefore increase our production capacity by 20 percent.” Audi had previously expected average production volumes of 100,000 A1 units per year, primarily for the European market at first. However the new Audi will now also be launched in the Asia-Pacific region and in South America in early 2011. “And we are now also thinking about bringing this generation of the A1 to China,” added Schwarzenbauer. A total of 50,000 units are scheduled to roll off the production line in Brussels by the end of 2010.
Continue reading Kickoff for the new Audi A1

Damien Hirst Audi A1 Sells for $524,000

The 2011 Audi A1 hatchback, with its accessible curves and viral-video associations with Justin Timberlake, does not scream “enfant terrible,” nor does it inspire debate on the limits of abstract expressionism.

A visit to the Gloucestershire, England, studios of the art-world provocateur Damien Hirst, however, can rectify that.
Continue reading Damien Hirst Audi A1 Sells for $524,000

The stage is set: start of production of the Audi A1

The stage is set for the next big Audi: In a ceremony attended by Belgian Prime Minister Yves Leterme and Minister-President of the Brussels Capital Region Charles Picqué, the official starting signal for production of the Audi A1 was given by Professor Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG and Chairman of the Supervisory Board of AUDI AG, and Rupert Stadler, Chairman of the Board of Management of AUDI AG. The event at the Audi plant in Brussels served as a showcase for presentation of the new Audi model, which will be manufactured in the Belgian capital.

“The start of production of the A1 and an investment of three hundred million euros in the Audi Brussels plant is a clear sign in favor of the automotive industry in Europe – we are competitive here and the car is and will remain a powerful driving force for growth and innovation,” emphasized Prof. Dr. Martin Winterkorn in his welcoming speech in front of high-ranking guests from political and business circles.
Continue reading The stage is set: start of production of the Audi A1