Japanese automaker Nissan Motor Co., Ltd. (NSANY.PK: News ) on Monday launched its new six-year environmental plan, Nissan Green Program 2016, aiming to sell 1.5 million zero-emission vehicles and to cut its carbon emission by 20 percent by 2016.
The company said the new plan NGP 2016, which is its third environmental mid-term plan, will focus on three areas, such as reduction of carbon footprint, shift to renewable energy and an increase in the diversity of resources used by Nissan.
Under the plan, the company aims to top in zero-emission vehicles sales, and it expects cumulative sales of zero-emission vehicles will be 1.5 million across the Renault-Nissan Alliance by 2016. On behalf of the Alliance, Nissan said it will lead the development of an all-new fuel cell electric vehicle or FCEV together with strategic partner, German car manufacturer Daimler AG (DDAIF.PK: News ).
Also, it sees 20 percent reduction per vehicle of CO2 emission of corporate activities compared with 2005, and to raise the usage rate of recycled materials to 25 percent.
Nissan President and Chief Executive Officer Carlos Ghosn said, “More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. Nissan wants to be part of the solution toward a sustainable society – for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector.”
The company added that NGP2016 is the first of many corporate initiatives and represents the pillar of sustainability in Nissan’s Blue Citizenship, which also focuses on Mobility and Community.
In Japan, Nissan Motor closed Monday’s trading at 698 yen, up 6 yen or 0.87 percent.
In the U.S., NSANY.PK settled on Friday at $18.29, up $0.19 or 1.05 percent.