Fiat’s (FIA.MI) luxury brand Maserati is planning to sell approximately 13,000 units of the new Quattroporte generation in 2013 and by 2015 the carmaker wants its total sales to reach 50,000 units annually. This is a huge sales target considering the fact that Maserati has only sold 6,159 units last year and 4,700 units in the first three quarter of this year.
The Fiat-owned Maserati’s Quattroporte is the second car built from a shared car body to be launched by Fiat since the start of its 2009 partnership with Chrysler.
The new Quattroporte goes on sale early next year and will be followed soon by a mid-size sedan that revives the Ghibli name.
In 2014 Maserati plans to introduce a new SUV called the Levante and then in 2015 we will see a replacement for the GranTurismo flagship as well as a brand new sports car designed to take on cars like the Jaguar F-Type and Porsche 911.
Cars like the GranTurismo and new sports car will serve as halo models for the brand, with the bulk of the sales made up by mainstream models like the Quattroporte, Ghibli and Levante.
The launch is being watched by both enthusiasts and investors alike to see how well Fiat executes its ambitious plan to leverage Chrysler’s market access and shared technology to build up the Maserati brand in the United States.
As a quick reminder, the new generation of the Maserati Quattroporte will get a 3.0 liter V6 petrol engine under its hood, producing 410 HP, which will allow the model to sprint from 0 to 100 km/h in approximately 5 seconds, before reaching a top speed of 285 km/h. The top of the line version will use a 3.8 liter V8 with double supercharging and direct injection, generating 530 HP and 670 Nm of torque. Thanks to overboost, the torque figure can go up to 720 Nm. 4.7 seconds will be needed in order for this version to reach 100 km/h from a standstill and 307 km/h will be the top speed.