Why The Nissan Rogue Is Taking The Crossover Class By Storm

Every decade has its own car design that overtakes the prior one. A mixture of high gas prices and environmentalism took the previous two decades from “large and in charge” SUVs to crossover alternatives. Providing a better way to save on gas, they gave those who still wanted the spaciousness of the SUV without the large sticker price and the hefty weekly gas costs with a way to have both.

So what is next on the crossover horizon? Are they still the “new kid on the block” or are they being replaced by something a little different? The Nissan Rogue is mixing things up in the car world. Falling somewhere between a station wagon and a crossover, the Rogue is attracting a wider audience and giving people everything they are looking for, whether they like sedans or crossovers. As a smaller, more compact version of the original crossover designs on the market, the Nissan Rogue might just redefine what people want out of their crossover.

Known more as a crossover or subcompact, the Nissan Rogue is stuck somewhere in the middle. But what it is doing is attracting people from all generations and economic levels. Hitting the market by storm this month, although the specifics haven’t all been released, the expectations of success are high. Although it’s a completely new model all its own, it is a subcompact crossover that has already taken other countries by storm. As an American version of a model called the Nissan Qashqai, the hope is that it will be as popular in the States as it is overseas.

Smaller than the current Rogue, it is about a foot shorter and about five inches less than its predecessor, which allows it to fit in tighter spaces and to zoom around town. Nissan took the overseas model, jazzed it up, and gave it a new name to attract a new crowd.

The previous Rogue took the auto world by storm, quickly beating out the Altima — which used to hold the number-one spot — and it is fast on the tail of the hugely popular Toyota Camry. The Rogue was the only car to top 100,000 in sales that wasn’t in the pickup class. There are estimates that the trend is not only on the rise, but that it will explode once the newer, sleeker version is released.

The design hasn’t been completely overhauled from the 2016 model; it is just said to have a more geometrical design. The newest Rogue looks like a smaller version of the older model, but that’s the whole point. The designers wanted to take the crossover and make it more compact to attract sedan people to the crossover craze. The hatchback allows for more cargo space and greater functionality without the bulkiness. With a sportier, more adventurous look, it is likely to compete with other models that it couldn’t touch before.

It isn’t just the exterior that got a facelift; the interior is compact and cool. A deeper design gives more legroom to both the driver and passengers, and it has all the upgrades that you would expect in a high-end car — without the high-end price tag. The Platinum version starts at just $30,000, and that includes options like seat and steering wheel heaters, as well as dual-zone climate control and 360-degree camera views to avoid things like blind spots and backing-up issues.

Targeting the Millennial crowd, it has state-of-the-art technology that includes Apple CarPlay and Android docking — without having to upgrade. The only thing missing is the third-row seat, but there simply wasn’t room for it, and that isn’t the audience that this manufacturer was targeting with the new design.

The best part about the new model is that it is lighter, which means that the gas mileage should improve — even though its predecessor was still pretty awesome at 28 miles per gallon. A newly designed and more versatile Nissan Rogue is set to take automotive Millennial-lovers by storm. In a class all its own, it is somewhere between a sedan and a crossover, but it doesn’t make any compromise and comes with a lot more “oomph” and awesomeness.