Toyota Prius C Launched in Australia From AUD 23,900

Today, Toyota Australia launched the Australia’s most affordable hybrid car and the best fuel economy in the city – Toyota’s Prius C.

Guess what? The new Prius C is priced from AUD 23,990 which is equivalent to RM 77,300. Precisely, this car is AUD 6,000 (after currency conversion: RM 19,333) less than Honda Insight in Australia. Well, I am started to feel lost about full exemption on import and excise duty for hybrid cars and EVs in Malaysia which valid until 2013. Is it now partial? Here in Malaysia, the Prius C priced at RM 97,000 OTR with insurance in Peninsular Malaysia.

Back to the topic, this new Prius C exhibits a unique personality designed to attract an entirely new audience of singles, couples and young families in Australia. Toyota now offers three hybrid cars in Australia, with Prius C joining the Prius and Australia manufactured Camry Hybrid.

The proven hybrid system returns just 3.7 litres/100km on the city cycle and 3.9 litres/100km on the combined cycle with CO2 emissions of 90 grams/km.

Standard features include smart (keyless) entry and start, automatic air-conditioning, 6.1-inch touch-screen display audio, CD player, Bluetooth audio streaming and phone connectivity, USB port with iPod® connectivity, a 3.5-inch colour thin-film transistor multi-information display, 15-inch wheels with a full-size spare, cruise control, fog lamps, power windows and mirrors, and 60/40 split-fold rear seat. Safety is also standard with seven airbags, reversing camera, vehicle stability and traction control, ABS with BA and EBD, and hill-start assist control.

One grade above, the high-grade Prius C i-Tech is AUD 26,990 which is equivalent to RM 86,914 features including satellite navigation with live traffic updates, alloy wheels, self-levelling LED headlamps with washers, power retractable exterior mirrors, a larger rear spoiler, premium seat coverings and interior trim.

Toyota Australia executive director sales and marketing Matthew Callachor said Prius C delivers a compelling value proposition.

“Prius C combines a compact exterior, spacious interior, desirable features, engaging driving dynamics, advanced technology and five-door hatchback utility with aggressive pricing,” Mr Callachor said.

“It is designed for people who want a dynamically styled, fun-to-drive city car and the undeniable ‘cool’ factor of driving a car with cutting-edge technology and fantastic fuel economy.

“Prius C adopts the name of the world’s best known and best selling hybrid vehicle, Prius, to communicate it has the advanced features and excellent fuel efficiency unique to Toyota’s hybrid vehicles.

“Prius C is further evidence of Toyota’s commitment to achieving greater market penetration for hybrids by making this core technology more attainable for a wider audience,” he said.

The exterior colours selections are slightly more than Malaysian model. The exterior colours include Glacier White, White Mist (crystal pearl), Silver Pearl, Graphite, Ink (black), Cherry, Sunrise (orange), Aqua, and Tidal Blue. The interior uses black as the basic interior colour with contrasting lighter colours for the door trims, seat surfaces and the instrument panel.

As you might know, the hybrid battery and fuel tank are placed under the rear seat. That’s how it provide optimum luggage space and allowing for a full-size spare wheel.

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