Prius Medals in the Golden State

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The Prius took home the gold in 2013 as the most popular vehicle-line in California for the second year in a row.  The Prius Family (Prius Liftback, Prius v, Prius c and Prius Plug-in) took the podium in both 2012 and 2013 as the best-selling California vehicle name plate.  69,728 drivers hit the road in 2013, according to the California Auto Outlook Report, while 61,893 Californians joined the family in 2012.  In the Golden State, the Prius Family outsells all other hybrid competitors combined. Continue reading Prius Medals in the Golden State

Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

The Toyota Prius C hybrid is displayed on the final press preview day for the North American International Auto Show in Detroit

Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition. In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share). Despite tougher competition in the hybrid segment, Toyota’s hybrid leadership remains unmatched. Continue reading Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

Ford targets Toyota Prius v in C-MAX Hybrid ad campaign

Ford Motor Company is marketing its new C-MAX Hybrid MPV against Toyota’s Prius v in an aggressive way.

On Thursday Ford launched a television and digital ad campaign across the United States that compares the attributes of the C-MAX Hybrid to that of the Prius v.

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Floridians Are Most Loyal Hybrid Buyers; Californians Are Less Loyal

Floridians are the most loyal buyers of hybrid cars, but, in general, hybrid buyers aren’t very loyal at all to the fuel-sipping technology. Only about 35 percent of hybrid vehicle owners bought another hybrid when they returned to market in 2011, according to an analysis by automotive research firm Polk of Southfield, Mich. Exclude the Toyota Prius, and hybrid loyalty drops to under 25 percent.

Continue reading Floridians Are Most Loyal Hybrid Buyers; Californians Are Less Loyal

Toyota to Replace Coolant Pump in 390,000 Priuses in North America

Toyota announced Tuesday that it was replacing the coolant pumps on 650,000 Prius hybrids worldwide, The Associated Press reported. But the automaker has stopped short of calling the action a recall.

It is a “customer satisfaction campaign,” said Paul Nolasco, a spokesman for the Toyota Motor Corporation.
Continue reading Toyota to Replace Coolant Pump in 390,000 Priuses in North America