Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

The Toyota Prius C hybrid is displayed on the final press preview day for the North American International Auto Show in Detroit

Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition. In California, approximately six out of 10 hybrids sold are Toyota hybrids (61 percent market share). Despite tougher competition in the hybrid segment, Toyota’s hybrid leadership remains unmatched. Continue reading Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

Toyota Announces the Plural of Prius

Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.

The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the automaker determine the plural nomenclature of Prius. The campaign coincided with the world premiere of the Toyota Prius family of vehicles. With 25 percent of the votes, Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota. As such, Dictionary.com has updated its entry for the word ‘Prius’ to reflect this.
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Georgetown to Help Toyota Test Prius Plug-in Hybrid Vehicles

Toyota Motor Sales, U.S.A., Inc. (TMS) announced today its launch of a Prius plug-in hybrid electric vehicle (PHV) demonstration program at Georgetown University.  Two vehicles will be loaned to the university as part of a global plug-in hybrid study with TMS and the U.S. Department of Energy’s Clean Cities Program managing the long-term evaluation of the vehicles.

During the study, more than 150 PHVs are being delivered to demonstration program partners across the U.S.—600 throughout the world—to demonstrate plug-in hybrid technology, educate and inform the public about the cars, and capture real-world driving data.  The Prius PHV is capable of running on electricity for approximately 13 miles at speeds up to 62 mph, at which point it operates as a conventional Prius hybrid.
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