At SEMA, Toyota Avalon Tries Hanging With the Cool Kids

The full-size Avalon sedan, often damned with faint praise as Toyota’s Buick, is aiming for a different image, if not a different demographic, with a complete redesign for the 2013 model year. In an effort to give the Avalon a charisma transplant, Toyota is dressing it up in various new guises for this year’s Specialty Equipment Market Association Show.

At SEMA, which opens a four-day run here on Tuesday, the cross-dressing Avalon will appear as a supercharged performance machine, a super-fly urban cruiser and as a highly strung hybrid. The concepts are the brainchild of Toyota’s nascent Engagement Marketing department.

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The Bengal Spice Edition

In which we bring you motoring news from around the Web:

• Though Porsche had referred internally to its coming compact crossover as the Cajun, the German automaker announced Thursday that the baby Cayenne would be called the Macan, Indonesian for “tiger.” Porsche is expanding its plant in Leipzig, Germany, to accommodate the Macan, which is scheduled to enter production there in 2013. The automaker did not announce a timetable for the vehicle’s formal debut. (Porsche)

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