Hyundai is shaking things up at the annual Pebble Beach Concours d’Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.
Hyundai’s flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company’s most prestigious model.
“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” says John Krafcik, Hyundai Motor America president and CEO. “Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” Continue reading Hyundai to Sell Equus Sedan in U.S. in 2010
Suzuki Motor Inc. took a bold step forward today. Known primarily as a maker of small vehicles and high-performance motorcycles, today marks the global debut of the 2010 Suzuki Kizashi (pronounced “Kee-Zah-Shee”), the company’s first entry into the all-wheel-drive sport sedan segment. Benchmarked against some of the leading cars in the world, the all-new 2010 Kizashi becomes an instant car-of-the-year contender in its own right. With the launch of the Kizashi, Suzuki delivers a unique blend of dynamic performance attributes with premium design aesthetics and craftsmanship yet to be experienced in this category. Scheduled to arrive in North American showrooms this winter, the Kizashi will serve as the company’s flagship vehicle, further expanding and strengthening its current product line of high-quality small cars, trucks and SUVs.
“In developing and naming our newest automotive introduction, the Japanese word ‘Kizashi,’ which tells that something great is coming, seemed appropriate for the vehicle,” said Kevin Saito, president, American Suzuki. “Now that the production model Kizashi has arrived, we expect the name and the product itself to clearly demonstrate the bold statement this company knew it would be making with the debut of this vehicle – while also simultaneously suggesting what will emerge in the Suzuki lineup as we look ahead to the future.” Continue reading Suzuki Reveals New 2010 Kizashi Sedan