Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

The curtains came up Tuesday on the three Scion Tuner Challenge cars ahead of their Specialty Equipment Market Association (SEMA) Show debut in Las Vegas Nov. 5-8. The stars: three custom car builders representing tuner scenes in the East, the Pacific Northwest and Southern California. At the beginning of the competition, Scion gave each builder a stock 2014 tC plus $15,000 to design and modify the car within 90 days. Continue reading Scion Unveils Trio of Tuner Challenge tCs Ahead of SEMA

Scion Announces Pricing for Limited Production Scion 10 Series, New 2014 tC and iQ

2014_Scion_tC_001

Scion today announced manufacturer’s suggested retail prices (MSRP) for its new limited production Scion 10 Series, the 2014 tC and the 2014 iQ. The Scion 10 Series includes special enhancements to the new tC and iQ as well as to the 2013 models of the xD, xB and FR-S in celebration of the brand’s 10th anniversary. Continue reading Scion Announces Pricing for Limited Production Scion 10 Series, New 2014 tC and iQ

Toyota Brings Strong Momentum to New Year

ToyotaCamryXLE001

2012 Highlights Include Record North American Production,
Product Launches and Sales, Including Hybrids;
$1.5 Billion Investment in U.S. Communities

Toyota today announced that it set a new record for North American production with 1.78 million vehicles manufactured in 2012, up 41 percent from 2011 and surpassing its previous record of 1.72 million in 2007.

Continue reading Toyota Brings Strong Momentum to New Year

FR-S: The Selling of a Different Sort of Scion

On Monday, Toyota announced that its Scion subsidiary had begun sales of the 2013 FR-S sports car. The 2,800-pound rear-drive coupe, with its 200-horsepower two-liter boxer four-cylinder engine and exhaustively refined chassis, represents a departure for a brand known primarily for odd-box machines aimed at young buyers lured to dealerships by no-haggle pricing and a hefty dose of lifestyle marketing.

Continue reading FR-S: The Selling of a Different Sort of Scion

The $25,000 Question Edition

In which we bring you motoring news from around the Web:

• Scion announced pricing for its FR-S coupe this week. Starting at $24,930 for the 6-speed manual and $26,030 for a car fitted with a 6-speed automatic, paddle shifters and a rev-matching feature, the FR-S is positioned to compete with the Hyundai Genesis 2.0T, at $25,125 to start, and the V-6-powered Ford Mustang, at $22,995. Scion’s rear-wheel-drive coupe also received its E.P.A. fuel economy estimates this week. On premium gasoline, the manual car is expected to achieve 22 miles per gallon in city and 30 m.p.g. in highway driving, and the automatic 25 m.p.g. in city and 34 m.p.g. in highway driving. The Subaru BRZ, which was co-developed with the FR-S by Scion’s parent, Toyota, received the same estimates, although Subaru has not announced pricing for its coupe. (Scion)

Continue reading The $25,000 Question Edition