Toyota Brings Strong Momentum to New Year

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2012 Highlights Include Record North American Production,
Product Launches and Sales, Including Hybrids;
$1.5 Billion Investment in U.S. Communities

Toyota today announced that it set a new record for North American production with 1.78 million vehicles manufactured in 2012, up 41 percent from 2011 and surpassing its previous record of 1.72 million in 2007.

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Toyota Launches Prius Campaign, Tows Spaceship

Toyota has launched its second campaign for the four vehicles that now comprise the Prius v wagon, Prius c compact, Prius Plug-In Hybrid, and 3rd Gen Prius. The program kicked off with a new spot showing each of the four Prius cars driving through a scintillating Candyland-colored world of towns, woods, neighborhoods and countryside with the message that there is now a Prius for everyone.

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Banished from the H.O.V. Lane, Prius Drivers May Be First to Embrace New Plug-In Model

Toyota announced last week that its plug-in Prius, with 15 miles of all-electric range, will cost $32,780 when it goes on sale early next year, $8,500 more than the entry-level Prius Two, which costs $24,280.

While it’s worth noting that the plug-in car is eligible for a $2,500 federal income tax credit, paying thousands of dollars extra may be a burden happily shouldered by current Prius owners who lost their privileges in California’s high-occupancy-vehicle lanes in July, when the state rescinded their eligibility for single-occupancy driving in the lanes.
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Driving the Toyota Prius V: a Prius With Costco Capacity

According to Toyota, its Prius accounts for 52 percent of the United States hybrid market and outsells all its competitors combined. It’s no surprise, then, that the company would want to give the car some siblings.

Toyota brought a preproduction fleet of its latest hybrid, the Prius V, to Westchester County on Wednesday and offered drives along the Connecticut-New York border. Though journalists could choose among various scenic routes, given the car’s clear family-hauler aspirations, a trip to a big-box food wholesaler would not have been inappropriate.
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Toyota Announces the Plural of Prius

Toyota Motor Sales (TMS), USA, Inc. today announced that the general public has selected ‘Prii’ as the preferred plural term for Prius.

The Prius Goes Plural voting campaign was launched on January 10 at the North American International Auto Show in Detroit and challenged the public to help the automaker determine the plural nomenclature of Prius. The campaign coincided with the world premiere of the Toyota Prius family of vehicles. With 25 percent of the votes, Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota. As such, Dictionary.com has updated its entry for the word ‘Prius’ to reflect this.
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