Get ready for the fastest ever Lotus convertible!

Lotus Exige Roadster

This summer the critically acclaimed Lotus Exige S loses its roof and gains a new character. As capable as its coupé counterpart, the Exige S Roadster retains all the intent of a race-bred sports car but also possesses the poise of a sleek convertible. Continue reading Get ready for the fastest ever Lotus convertible!

Lotus wins 2013 SAE World Congress Tech Award

Lotus Evora

The Lotus Evora 414E Range Extender Hybrid was chosen by the Editors of the SAE’s Automotive Engineering International Magazine, for its design and engineering innovation, uniqueness, potential for “real-world” production application, and potential benefit for industry customers and end user. Continue reading Lotus wins 2013 SAE World Congress Tech Award

With Ownership of Corporate Parent Reportedly in Flux, Lotus Cars Awaits a Resolution

The ambitions of Lotus Cars, which showed six concepts just over a year ago at the Paris auto show, are again the subject of rumors and speculation. The Malaysian government may follow the advice once given by Colin Chapman, the founder of Lotus, to “simplify and add lightness” by divesting itself of Proton Holdings, the corporate parent of the boutique British sports-car manufacturer.

Continue reading With Ownership of Corporate Parent Reportedly in Flux, Lotus Cars Awaits a Resolution

L.A. Auto Show: New Models and New Lineups

Automobile shows are usually about introducing new models. The script is changing for this year’s Los Angeles Auto Show in that some brands — Chrysler, Dodge and Lotus among them — are wiping the slate clean and introducing new lineups.

“Chrysler Brand Replacing Entire Model Lineup in ‘11,” the company announced Monday, in a news release detailing the new vehicles it would present at the show, which runs Friday through Nov. 28 at the Los Angeles Convention Center.
Continue reading L.A. Auto Show: New Models and New Lineups

Lotus Adds Robert Lutz to its Extreme Makeover Team

One of the highlights of the Los Angeles Auto Show, which opens this week, will be the display for Lotus Cars. Show-goers will be witnessing either the iconic British sports carmaker’s splashy reinvention and rebirth, or its spectacular demise.

In recent years, the Lotus stand would have featured two or three cars: the Elise, Exige and Evora. This year, they will be joined by five new concepts for new models the brand hopes to bring out over the next five years. If Lotus is successful, the company’s annual worldwide sales volume would perk up from the current 1,100 or so to more than 8,000 yearly.
Continue reading Lotus Adds Robert Lutz to its Extreme Makeover Team