Jaguar Reveals C-X16 Ahead of Frankfurt Auto Show

High tech, high style and hybrid power are the selling points of the Jaguar C-X19 concept, a two-seat coupe scheduled to be shown next week at Frankfurt. Jaguar had previously revealed a sketch, but no other details of the car.

The coupe, described in a news statement by Jaguar’s design director, Ian Callum, as “the most exciting car we’ve done to date,” is intended hypothetically to take on Porsche’s midengine Cayman and the Mercedes-Benz SLK. While Jaguar has not committed formally to producing the C-X16, a version of the coupe is widely expected to be revealed by the end of 2012.
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Ahead of Frankfurt, Jaguar Previews C-X16 Concept

Having coasted for a year on the strength of its C-X75 hybrid concept, which is headed into production as a supercar costing upwards of $1.5 million, Jaguar has its predatory eyes on a less rarefied market segment with the C-X19 concept, scheduled to have its debut at the Frankfurt auto show next month.

The company has not disclosed any information about the concept car’s technology, its intended competitors or its likelihood of production, but analysts have long contended that Jaguar needed a smaller car in the lower end of the midrange luxury segment to compete effectively with BMW, Audi and Mercedes-Benz. A production version of the C-X19 could fit within such a strategy.
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Paris Auto Show: Jaguar C-X75 Concept Is a 205-M.P.H. Hybrid

On Wednesday, the eve of the Paris auto show, Jaguar unveiled a gas-electric hybrid two-seat sports car concept that the automaker says is capable of a top speed of 205 miles per hour, and up to 68 miles of all-electric operation.

The exotic-looking C-X75 concept, so designated in honor of Jaguar’s 75th anniversary this year, “explores the outer limits of both performance and sustainability,” the company said in a news release.
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Jaguar’s All-New 2011 XJ Launches in North America With a Bold Multi-City Marketing Campaign Targeting Los Angeles, New York and Miami

Jaguar’s new City Takeover campaign supports the highly-anticipated launch of the all-new 2011 Jaguar XJ and marks a milestone in the transformation of the traditional brand into a modern high performance icon.

– Los Angeles marketing blitz includes more than 500 outdoor billboards
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