Floridians Are Most Loyal Hybrid Buyers; Californians Are Less Loyal

Floridians are the most loyal buyers of hybrid cars, but, in general, hybrid buyers aren’t very loyal at all to the fuel-sipping technology. Only about 35 percent of hybrid vehicle owners bought another hybrid when they returned to market in 2011, according to an analysis by automotive research firm Polk of Southfield, Mich. Exclude the Toyota Prius, and hybrid loyalty drops to under 25 percent.

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Buyers Shift Their Focus Downward, due to High Gas Prices

The Toyota Prius C, with a combined E.P.A. fuel-economy rating of 50 miles per gallon, is in such demand that a dealer in Florida reportedly levied a $7,000 premium on the $19,710 vehicle, a scaled-down version of the class-leading hybrid. Toyota, which began sales of the C on March 12, moved more units in its first three days than either Chevrolet, with its plug-in-hybrid Volt, or Nissan, with its purely electric Leaf, managed in all of February.

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Mercedes-Benz F-125 Concept Bridges Hybrid and Hydrogen

The Mercedes-Benz F-125 concept unveiled here this week is one of those vehicles that give auto salons a reason for being.

It is a dream car. And dreaming of a gilded future for automobiles, and those who drive them, is what these shows are about.
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Fisker Karma to Weigh More Than 5,000 Pounds

The Fisker Karma plug-in hybrid is a relative heavyweight at more than 5,000 pounds, said a board member and the chief executive of the company’s powertrain supplier.

“It’s a pretty heavy car,” said Jason Forcier, vice president of A123 Systems, Fisker Automotive’s battery supplier, and a Fisker board member. “But you have to look at all the technology, which includes a large gas engine, large electric motors and large batteries.”
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