FR-S: The Selling of a Different Sort of Scion

On Monday, Toyota announced that its Scion subsidiary had begun sales of the 2013 FR-S sports car. The 2,800-pound rear-drive coupe, with its 200-horsepower two-liter boxer four-cylinder engine and exhaustively refined chassis, represents a departure for a brand known primarily for odd-box machines aimed at young buyers lured to dealerships by no-haggle pricing and a hefty dose of lifestyle marketing.

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