A Brief Drive in the 2011 Hyundai Equus Raises a Small Gripe

I got the chance last week to drive Hyundai’s coming $60,000 luxury sedan, the Equus, here in the Hudson River Valley.

First of all, yes, Hyundai is entering the luxury market — six words you never thought you’d see in a sentence. Even more surreal was the presentation Derek Joyce, manager of product planning for Hyundai, made to a handful of journalists before the drive. Mr. Joyce, who has worked on the Equus for two years, compared the new flagship sedan to the Mercedes-Benz S550, Lexus LS 460L and Audi A8L.
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Hyundai Releases Equus Details

Hyundai on Monday released details of its coming Equus flagship sedan, including that the premium model will, like the Ford Flex, have a rear-seat refrigerator.

While the beefy 385-horsepower V-8 is standard in both trim levels, along with a 6-speed ZF automatic transmission (not an 8-speed, as was rumored), Hyundai will offer two flavors of Equus, the Signature and the Ultimate. The difference is a half-dozen features you may or may not find necessary, including that fridge, cooled rear seats, cameras on the front corners and an eight-inch LCD screen and entertainment system in the back.
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Hyundai to Sell Equus Sedan in U.S. in 2010

2010 Hyundai Equus SedanHyundai is shaking things up at the annual Pebble Beach Concours d’Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.

Hyundai’s flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company’s most prestigious model.

“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” says John Krafcik, Hyundai Motor America president and CEO. “Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” Continue reading Hyundai to Sell Equus Sedan in U.S. in 2010