Ford Motor Company is marketing its new C-MAX Hybrid MPV against Toyota’s Prius v in an aggressive way.
On Thursday Ford launched a television and digital ad campaign across the United States that compares the attributes of the C-MAX Hybrid to that of the Prius v.
Continue reading Ford targets Toyota Prius v in C-MAX Hybrid ad campaign
Holden has launched a new advertising campaign this week, signalling the arrival of the long-awaited Volt extended-range electric vehicle.
The new television commercial, which aired around Australia last night, also marks the beginning of a campaign to put the wider Holden range in front of buyers that would not normally consider the brand.
Continue reading Holden “Not Just The Commodore Company,” Launches New Ad Campaign
* Ford is hosting a casting call to find the most unique and stylish individuals to represent the 2011 Ford Fiesta for an “Inspired By Color” program which takes place this week on Howard University’s campus in Washington, D.C.
* Five individuals will be selected and will appear in a national advertisement for the Fiesta which will hit TV screens this Spring
* R&B Singer LeToya Luckett, eBay Style Director Constance White, Fashion Innovator and Parrish Clothing Founder Tony Shellman and Ford Fiesta Designer Kevin George to serve as official judges for the program along with Event Host Kenny Burns
* The Fiesta goes on sale this summer and features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations
Imagine using a vehicle that comes in colors like Lime Squeeze, Bright Magenta, Red Candy and Yellow Blaze as your inspiration while getting dressed. Imagine if your personal style and your understanding of the vehicle could land you in one of Ford Motor Company’s upcoming national television spots.
Continue reading FORD MIXES FASHION, STYLE AND 2011 FORD FIESTA AS PART OF “INSPIRED BY COLOR” CAMPAIGN