Cadillac Enhances ELR Buying Experience

2014 Cadillac ELR

 

Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe.

“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself,” said Uwe Ellinghaus, chief marketing officer, Global Cadillac. “Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market.” Continue reading Cadillac Enhances ELR Buying Experience

Regen on Demand Wins 2014 Green Car Technology Award

2014 Cadillac ELR

Green Car Journal today awarded the Cadillac ELR electrified luxury coupe its 2014 Green Car Technology Award for the Regen on Demand system, which allows the driver to use paddle shifters on the steering wheel to temporarily regenerate energy and store it as electricity in the battery pack for later use.

The award was announced Wednesday at The Washington Auto Show in Washington, D.C. Continue reading Regen on Demand Wins 2014 Green Car Technology Award