The BMW i8

BMW i8 10

BMW i symbolises visionary vehicle concepts, inspirational design and a new take on the meaning of “premium”, with sustainability as a key defining element.

Market launch of the BMW i8, the second model from new brand BMW i and first plug-in hybrid vehicle from the BMW Group; distinctly forward-looking and sustainability-focused sports car; revolutionary interpretation of BMW’s hallmark driving pleasure. Continue reading The BMW i8

BMW Group supports “national platform for e-mobility”

The BMW Group is taking an active role in the “national platform for electromobility” launched by German Chancellor Angela Merkel in Berlin on Monday. The BMW Group will contribute its many years of experience in the area of electromobility to the project, plus the extensive scientific results from field tests currently being carried out with the MINI E. The “basic conditions” working group will be chaired jointly by Dr Klaus Draeger, Member of the BMW AG Board of Management responsible for development, and Prof. Lars-Hendrik Röller from the European School of Management and Technology.

The aim of this joint initiative – which brings together the worlds of politics, science and industry – is to further strengthen the pioneering role of Germany in the area of electromobility. “Germany is well positioned to become an international leader in the area of electromobility over the long term. To make this happen, our leaders in politics and industry have to be pulling in the same direction,” said Norbert Reithofer, Chairman of the BMW AG Board, in Berlin on Monday.
Continue reading BMW Group supports “national platform for e-mobility”