At SEMA, Toyota Avalon Tries Hanging With the Cool Kids

The full-size Avalon sedan, often damned with faint praise as Toyota’s Buick, is aiming for a different image, if not a different demographic, with a complete redesign for the 2013 model year. In an effort to give the Avalon a charisma transplant, Toyota is dressing it up in various new guises for this year’s Specialty Equipment Market Association Show.

At SEMA, which opens a four-day run here on Tuesday, the cross-dressing Avalon will appear as a supercharged performance machine, a super-fly urban cruiser and as a highly strung hybrid. The concepts are the brainchild of Toyota’s nascent Engagement Marketing department.

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