Nissan announced this week that it would build the Infiniti FX Sebastian Vettel Edition, named for the 24-year-old driver who locked up the Formula One world championship on Oct. 9 and who designed aspects of the special-edition S.U.V., according to the automaker, for its debut as a concept at the Frankfurt auto show.
Vettel is a global ambassador for Infiniti.
Based on a stock FX50, the concept at Frankfurt featured a slightly more powerful 5-liter V-8, producing 414 horsepower to the stock S.U.V.’s 390, as well as an aggressive rear diffuser, special wheels and carbon-fiber bits scattered throughout. Specifications for the production vehicle were not announced, nor were its prospects for being sold in the United States, which historically has not warmed to Formula One.
Andy Palmer, the Infiniti executive vice president, said that the Vettel FX demonstrated the brand’s ability to produce a low-volume special edition.
In an interview with the British Car magazine earlier this year, Carlos Ghosn, the chairman of Nissan, said that its retention of Vettel as brand ambassador, as well as Infiniti’s support of the Red Bull team, were expected to increase recognition for the premium automaker, which suffered form “a very low level of awareness” in Europe.
“People need to know what an Infinti is, what products it sells,” Mr. Ghosn said. “What is the best way to make people aware of a brand? Well, Formula One is a great place.”