Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles. This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U. S. since the 1980s.
“As Hyundai and Kia have been on the American scene for decades now, it’s surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands,” said George Peterson, president of automotive research firm AutoPacific and author of the study. “However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too? It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer.” Continue reading Americans Open to Vehicles From China and India
While it’s true that every Ferrari is innovative by definition, it’s equally true that in the course of the Prancing Horse’s history, certain cars have marked a genuine departure from the current range. This is very much the case with the Ferrari 458 Italia, which is a massive leap forward from the company’s previous mid-rear engined sports cars.
The new model is a synthesis of style, creative flair, passion and cutting-edge technology, characteristics for which Italy as a nation is well-known. For this reason Ferrari chose to add the name of its homeland to the traditional figure representing the displacement and number of cylinders.
Chrysler announced new incentives, “Double CA$H for Your Old Car,” that can save consumers up to $9,000 toward the purchase of a new Chrysler, Jeep or Dodge vehicle.
“Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 – even if they don’t have a vehicle that qualifies under the U.S. Government’s program,” said Steven Beahm, Vice President – Sales Operations, Chrysler Group LLC. “This incentive is great in that it’s easy to understand and available to everyone.”
As part of its commitment to increase the use of renewable materials in vehicle components, Ford’s European Research Centre in Aachen, Germany, is investigating an innovative, new wood-plastic-compound (WPC), so-called liquid wood. The new material is being assessed in a three-year project which started in May 2009. The project is publicly funded within the framework of a technology and innovation programme in Germany’s North-Rhine Westphalia region.
The new processing for liquid wood is derived from a rubber compounding process. The compound of wood and plastics prevents water absorption and thus increases the material’s durability. The fact that untreated wood, and even wood waste, can be used makes the application environmentally attractive.
Another advantage: The new processing technology significantly improves the sealing of the wood fibres and insulates unpleasant odours. Therefore, the material can also be used in the vehicle interior, for example with trim parts. Another area where liquid wood application could be used is in the engine compartment, with components such as the battery tray. Continue reading Innovative Sustainable Material for Vehicles: Liquid Wood
Fans of the new Camaro and the blockbuster Transformers movies can now combine their love of the car and the films with the Chevrolet Camaro Transformers Special Edition announced this week at Comic-Con in San Diego.
“When the first Transformers movie was setting box office records, we had countless customers asking to purchase the ‘Bumblebee’ Camaro,” said Karen Rafferty, product marketing director, Chevrolet. “Now, they can buy one with the new Camaro Transformers Special Edition. Streets all over North America will be buzzing in no time.”
Features such as an EPA-rated 29 highway mpg on the V6-powered Camaro, Bluetooth phone connectivity, USB connectivity, XM Satellite Radio and OnStar combined with Transformers design cues add to the car’s status as a 21st century sports car.