Kia Motors announced a nationwide, youth-oriented program, titled “Kia Presents The Soul Collective” on the heels of the launch of one of its most popular, stylish and intriguing vehicles, the 2010 Kia Soul urban passenger vehicle. Bringing the Soul directly to consumers through interactive events and test-drive opportunities in a 10-city tour, the program mirrors the Kia Soul ad campaign’s “a new way to roll” slogan by partnering with young and modern thought leaders, brought together to form The Soul Collective, from different disciplines including music, film, design, and gaming to show exactly “how they roll” through their respective mediums.
The Soul Collective includes four days of events in each city, designed and curated by Collective members who show exactly how they roll through their art and talents. The Soul Collective events feature high-profile DJs, live music performances, video screenings and art installations. On-site Kia Motors representatives will educate consumers about the Soul, facilitate test-drives and provide local dealer incentive information. Continue reading Kia Motors Presents The Soul Collective
Hyundai is shaking things up at the annual Pebble Beach Concours d’Elegance by announcing its intention to launch its most premium luxury sedan in the U.S. next year.
Hyundai’s flagship, badged as the Equus in the Korean market, will be on display and on the roads surrounding the annual gathering of collectible classic luxury automobiles throughout the week, giving attendees a glimpse of the company’s most prestigious model.
“We showed the car at the New York Auto Show earlier this year, and the response was fantastic,” says John Krafcik, Hyundai Motor America president and CEO. “Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” Continue reading Hyundai to Sell Equus Sedan in U.S. in 2010
With the launch of a new generation of high-security sedans based on the BMW 7 Series, the leading supplier of premium vehicles meets the most stringent safety requirements for persons at risk while travelling in their vehicles. Both, the BMW 760Li High Security and the BMW 750Li High Security are the first models in the world to be certified to BRV 2009 and both vehicles meet the requirements of the new ballistic protection level VR7.
Due to their highly effective protective armour, the non-transparent body areas of the BMW 760Li High Security and the BMW 750Li High Security meet the requirements of the ballistic protection level VR9. Hence, both the BMW 760Li High Security and the BMW 750Li High Security provide optimum safety in the individual mobility segment in combination with unparalleled comfort of travel, superior drive technology and an abundance of innovative equipment features to guarantee confident motoring at all times. Continue reading The New BMW 7 Series High Security
Audi today released pricing for many of its 2010 model-year offerings, which are headed to authorized Audi dealerships to meet strong consumer demand.
Audi is adding a variety of new vehicles and product enhancements in its 2010 model year portfolio. Chief among the advances: Audi stands as the only automaker in the U.S. featuring efficient and performance-tuned FSI direct injection technology with all of its gasoline-powered engines. Audi will also offer navigation as standard equipment for a limited time on 2010 Audi A6 Premium Plus models. And every Audi model will have distinctive LED daytime running lights as available or standard equipment. Continue reading Audi Releases 2010 Model Year Pricing
Tesla Motors attained a significant milestone in July when it achieved overall corporate profitability with approximately $1 million of earnings on revenue of $20 million.
Tesla reached overall corporate profitability while continuing to develop the all-electric Model S sedan and opening regional sales and service centers. Profitability arose primarily from improved gross margin on the Roadster 2, the second iteration of Tesla’s award-winning sports car.
Tesla shipped a record 109 vehicles in July and enjoyed a surge in new Roadster purchases. In the third quarter, the privately held company will make significant deliveries to European customers while expanding its presence in several countries. Continue reading Tesla Says It Is Now Profitable