J Mays: Evos Styling Will Distinguish Ford Product ‘in Four Months’

The Ford Evos concept car, which is scheduled to have its debut at the Frankfurt auto show next month, represents a near-term design strategy, said J Mays, the company’s design chief, in a telephone interview on Wednesday.

“This will appear on production cars not in four years but in four months,” he said. “We want to grease the skids in Frankfurt so that when the production versions come out people will say, ‘Oh yes, that’s what they were going for.’”

That time frame would put an Evos-inspired vehicle on a podium in Detroit in January. Given the dimensions of the Evos, a redesigned Fusion midsize sedan could be the first product to wear the new aesthetic, which Mr. Mays described as an evolution of the kinetic design language reflected by vehicles like the Fiesta, Focus and C-Max.

The fastback lines of the concept put some in mind of four-door coupes likes the Mercedes-Benz CLS and Audi A7, as well as the Volkswagen CC. But the brand has no plans to field a combatant.

“We will not build a four-door coupe,” Mr. Mays said.