What would Bubba think?
Chrysler, which builds the hefty Ram trucks and Jeep Grand Cherokee sport utility vehicle, is going Gucci.
The automaker — which is gradually merging with Fiat of Italy — plans to introduce the Gucci edition of the tiny Fiat 500 sub-compact car in time for New York’s Fashion Week starting Sept. 8.
Chrysler wants the limited-edition Gucci model to build buzz for the 500 by bringing together two famous Italian brands. The special editions of the Fiat 500 and 500 Cabrio (convertible) have been customized by Gucci creative director Frida Giannini in partnership with Fiat’s Centro Stile.
Fiat hasn’t announced pricing or many details, but the cars will feature chrome, black and white and a splash of accent colors. The interior should look like an expensive handbag.
And that leaves one question: When will we see the knockoff version from China?