Beijing Auto Show: BMW Gran Coupé Concept

BMW introduced a new ‘tweener sedan concept at this week’s auto show in Beijing, a design study that hints at how far the brand thinks it can push its styling without giving up its signature elements. Called the Gran Coupé, it would slot into BMW’s lineup between the 5 Series and 7 Series.

The sleek Gran Coupé retains iconic touches like the double-kidney grille, shark nose, the Hofmeister kink at the rear windows and the sporty coupelike silhouette — but rounds off, cleans up and pushes them to almost exaggerated levels.

The concept is something of an answer to the Mercedes-Benz CLS, measuring three inches longer than the CLS but three inches shorter than BMW’s flagship 7 Series. The Gran Coupé has a roofline that is, however, nearly four inches lower than that of either the 5 or 7 Series.

BMW did not say if it would produce the vehicle.

Also significant is that BMW unveiled the vehicle in China, which BMW sees as having the greatest potential for growth in its worldwide sales, rather than, say, the United States, where BMW seems content to merely stay the course. BMW also unveiled a long wheelbase 5 Series at the Beijing show, a further indication that the company was willing to rework its lineup to appeal to Chinese tastes.

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